Physical locations, whether tourist sites, public or commercial spaces, are transformed into an interactive and playful journey allowing visitors to discover the space around them while having fun. Installations that make each visit a unique experience that can be renewed endlessly.

The playful path not only immerses the visitor in a role-playing game with quests and puzzles, but also makes him or her the hero of the adventure.

Players, young and old, become active and captive. They are drawn into an experience where virtual and real worlds intermingle.

Each interactive installation is customised to connect the audience with the brand, place or story. The shape and size of the experience may vary, but one thing is certain: these installations are meant to be explored.

Immersive, participatory, playful, collaborative, social, sonic, visual and musical, our interactive games require the active participation of the visitor and create enriching experiences. Our installations can be used for events such as product launches, roadshows, advertising campaigns, conferences, galas or awareness initiatives.

The interactivity of an experience engages and challenges the visitors who take part in it in a tangible and surprising way, highlighting a place, a theme, a product or a brand.

At 4elements, we know how important relationships and emotions are in building loyalty and reinforcing a distinctive brand identity. Gamification connects the user with the brand by involving them in an advertising stunt, an immersive show or an interactive installation. Gamification takes the customer experience to a whole new level, as they become the hero!